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Databased marketing /

Holz, Herman.

Databased marketing / Herman Holtz. - New York : John Wiley & Sons, 1992. - XIX, 300 s. ; 24 cm.

Bibliogr. s.291-295.

ISBN: 0471551872

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing baz danych.

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