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Consumption & marketing, macro dimensions /

Consumption & marketing, macro dimensions / [ed. by] Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh. - Cincinnati : South-Western College Publ., 1996. - XIII, 360 s. ; 24 cm.

Bibliogr. przy poszczególnych rozdziałach. Indeks.

ISBN: 0538850507

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Konsumpcja (ekonomia).
Marketing.

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