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Strategic marketing : cases and apllications /

Cravens, David W.

Strategic marketing : cases and apllications / David Cravens, Charles Lamb. - 2nd ed. - Homewood : Irwin, 1986. - 803 s. : rys. ; 24 cm.

ISBN: 0256033714

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--studium przypadku.

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Strategic marketing : cases and apllications /

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