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Media planning : a practical guide /

Surmanek, Jim.

Media planning : a practical guide / Jim Surmanek. - 3rd ed. - Lincolnwood : NTC Buisness Books, 1996. - XII, 209 s. : tabl. ; 23 cm.

ISBN: 0844235121

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Planowanie mediów--Stany Zjednoczone.

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