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Marketing strategies for growth in uncertain times /

Magrath, Allan J.

Marketing strategies for growth in uncertain times / Allan J. Magrath ; forew. Anthony Rutigliano. - Chicago : Lincolnwood : American Marketing Association ; NTC Business Books, cop. 1995. - 192 s. : il. ; 24 cm.

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ISBN: 0844233234

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing strategiczny.

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Marketing strategies for growth in uncertain times /

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