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European advertising strategies : the profiles and policies of multinational companies operating in Europe /

Rijkens, Rein (1946- ).

European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens. - London ; New York : Cassell, 1994. - XIV, 210 s. : il. ; 25 cm.

Bibliogr. s. 209-210.

ISBN: 0304328138

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Reklama--studium przypadku.
Przedsiębiorstwa międzynarodowe--studium przypadku.

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European advertising strategies : the profiles and policies of multinational companies operating in Europe /

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