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Cases in marketing techniques : analysis, alternatives, action /

West, Alan (1951- ).

Cases in marketing techniques : analysis, alternatives, action / Alan West. - London : Chapman Publ., 1988. - 337 s. ; 24 cm.

ISBN: 1853960330

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--studium przypadku.

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Cases in marketing techniques : analysis, alternatives, action /

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