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Die Marketing-Revolution : vom Wunschdenken zur Rentabilitat /

Clancy, Kevin J. (1942- ).

Die Marketing-Revolution : vom Wunschdenken zur Rentabilitat / Kevin J. Clancy, Robert S. Shulman. - Frankfurt : Campus, 1993. - 344 s. ; 24 cm.

ISBN: 3593348152

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--zarządzanie.
Badania marketingowe.

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Die Marketing-Revolution : vom Wunschdenken zur Rentabilitat /

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