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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 3rd ed. - Englewood Cliffs NJ : Prentice-Hall, cop. 1987. - XVIII, 725 s . : il. ; 24 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 0131690205

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Badania motywacji.
Preferencje konsumenta.

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