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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed., international ed. - Upper Saddle River : Prentice-Hall, 1997. - XV, 672 s. : il. ; 26 cm.

ISBN: 013719501X

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Badania motywacji.
Preferencje konsumenta.

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