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Marketing classic : a selection of influential articles /

Marketing classic : a selection of influential articles / [comp. by] Ben M. Enis, Keith K. Cox. - 7th ed. - Boston : Allyn and Bacon, 1991. - XII, 578 s. ; 24 cm.

Bibliogr. przy poszczególnych rozdziałach.

ISBN: 0205129242

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.

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Marketing classic : a selection of influential articles /

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