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Competitive marketing : a strategic approach /

O'Shaughnessy, John.

Competitive marketing : a strategic approach / John O'Shaughnessy. - 3rd rev. and enlarged ed. - London ; New York : Routledge, 1995. - XIII, 749 s. : il. ; 25 cm.

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ISBN: 0415093171

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--zarządzanie.

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