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Mastering marketing /

Foster, Douglas.

Mastering marketing / Douglas Foster. - 3rd ed. / rev. by John Davis. - Basingstoke ; London : MacMillan, 1994. - XIII, 287 s. : il. ; 24 cm. - Macmillan Master Series . - Macmillan Master Series .

ISBN: 033359570X

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.
Marketing--zarządzanie.

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