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Marketing /

Tietz, Bruno.

Marketing / Bruno Tietz. - 3., überarb. und erw. Aufl. - Düsseldorf : Werner-Verl., 1993. - XIX, 544 s. ; 24 cm. - Wisu-Texte . - Wisu-Texte .

Bibliogr. s. 520-535.

ISBN: 3804135838

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.
Marketing--zarządzanie.

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