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Research traditions in marketing /

Research traditions in marketing / ed. by Gilles Laurent, Gary L. Lilien, Bernard Pras. - 2nd print. - Boston : Kluwer Academic Publ., 1997. - XXII,442 s. ; 24 cm. - International Series in Quantitative Marketing . - International Series in Quantitative Marketing .

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ISBN: 0792393880

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Badania marketingowe--konferencje.

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