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Advertising media planning /

Sissors, Jack Zanville (1919- ).

Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 3rd ed., printing. - Lincolnwood : NTC Business Books, 1990. - XII, 461 s. : il. ; 24 cm.

ISBN: 0844231584

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Planowanie mediów--podręczniki.

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