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Marketing management for the hospitality industry : a strategic approach /

Reich, Allen Z.

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich. - New York : John Wiley & Sons, 1997. - XIX, 530 s. : il. ; 24 cm.

ISBN: 0471310123

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.
Hotele.

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Marketing management for the hospitality industry : a strategic approach /

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