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Global marketing : market-responsive approach /

Hollensen, Svend.

Global marketing : market-responsive approach / Svend Hollensen. - London : Prentice Hall, 1998. - XXXVI, 604 s. : fot., mapy, rys., wykr. ; 25 cm.

Indeks.

ISBN: 0132610906

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Rynki eksportowe.

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