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Thinking out of the box : how to market your company into the future /

Yohalem, Kathy C.

Thinking out of the box : how to market your company into the future / Kathy C. Yohalem. - New York : John Wiley & Sons, 1997. - XII, 274 s. : il. ; 24 cm.

ISBN: 0471139165

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--podejmowanie decyzji.
Marketing--zarządzanie.
Planowanie strategiczne.

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Thinking out of the box : how to market your company into the future /

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