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Advertising management /

Batra, Rajeev.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River : Prentice Hall International, 1996. - XIII, 754 s. : il. ; 24 cm.

ISBN: 013520917X

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Reklama--zarządzanie--podręczniki akademickie.

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