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Knowledge-based marketing : the twenty-first century competitive edge /

Chaston, Ian.

Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston. - London : SAGE Publications, 2004. - XI, 274 s. : rys. ; 25 cm.

Bibliogr. s. 254-267.

ISBN:

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Zarządzanie wiedzą.
Marketing.
Handel elektroniczny.

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