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Consumer behaviour : a European perspective /

Solomon, Michael R. (1956- ).

Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard. - New York : Prentice Hall Europe, 1999. - XVIII, 589 s. : il. ; 25 cm.

ISBN: 0137519834

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Konsumenci--edukacja.
Postawy konsumentów.
Preferencje konsumenta.

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Consumer behaviour : a European perspective /

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