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Advanced brand management : from vision to valuation /

Temporal, Paul.

Advanced brand management : from vision to valuation / Paul Temporal. - Singapore : John Wiley & Sons (Asia), cop. 2002. - XV, 296 s. : il. ; 24 cm.

Indeks.

ISBN: 047147925X

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Towary markowe--zarządzanie.

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Advanced brand management : from vision to valuation /

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