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Customer loyalty : how to earn it, how to keep it /

Griffin, Jill.

Customer loyalty : how to earn it, how to keep it / Jill Griffin ; forew. by Robert T. Herres. - New and rev. ed. - San Francisco : Jossey-Bass, cop. 2002. - XVI, [2], 252 s. : il. ; 24 cm. - The Jossey-Bass Business & Management Series . - The Jossey-Bass Business & Management Series .

Bibliogr. s. 223-231. Indeksy.

ISBN: 0787963887

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Relacje z klientami--poradniki.
Konsumenci--psychologia--poradniki.
Lojalność wobec marki.

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Customer loyalty : how to earn it, how to keep it /

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