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Brand storm : a tale of passion, betrayal, and revenge /

Murray, Will (1960- ).

Brand storm : a tale of passion, betrayal, and revenge / Will Murray. - London [etc] : Financial Times Prentice Hall, 2000. - XIX, 236 s. : il. ; 21x23 cm.

ISBN: 0273650955

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Towary markowe--zarządzanie.
Branding (marketing).
Handel elektroniczny.
Relacje z klientami.
Wizerunek przedsiębiorstwa.

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Brand storm : a tale of passion, betrayal, and revenge /

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