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Managing high-tech services using CRM strategy /

Blumberg, Donald F.

Managing high-tech services using CRM strategy / Donald F. Blumberg. - Boca Raton [etc.] : St. Lucie Press, cop. 2003. - XV, 357 s. : il., wykr. ; 25 cm.

Bibliogr. s. 347-348. Indeks.

ISBN: 1574443461

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Serwis posprzedażny--zarządzanie.
Planowanie strategiczne.

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