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Customer.Comunity : unleashing the power of your customer base /

Customer.Comunity : unleashing the power of your customer base / Drew Banks, Kim Daus ; forew. by Scott Cook ; afterw. by Michael Lowenstein. - San Francisco : Jossey-Bass, cop. 2002. - XXIII, [3], 254 ; 24 cm. - The Jossey-Bass Business & Management Series . - The Jossey-Bass Business & Management Series .

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ISBN: 078795621X

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Relacje z klientami.
Segmentacja rynku.
Handel elektroniczny.

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Customer.Comunity : unleashing the power of your customer base /

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