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Understanding customers /

Rice, Chris (marketing).

Understanding customers / Chris Rice. - 2nd ed. - Oxford : Butterworth - Heinemann, 1997. - VI, [2], 312 s. : il. ; 24 cm. - The Marketing Series / Student . - The Marketing Series. Student .

Bibliogr. s. 307-308. Indeks.

ISBN: 0750623225

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Postawy konsumentów.
Marketing--aspekt społeczny.

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