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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /

Foss, Bryan (1954- ).

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone. - London ; Milford : Kogan Page, 2001. - XXII, 522 s. : il. ; 26 cm.

Indeks.

ISBN: 0749435798

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Relacje z klientami--zarządzanie.
Marketing relacyjny.

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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /

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