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Financial services marketing /

Smyczek, Sławomir.

Financial services marketing / Sławomir Smyczek. - Katowice : The Publishing House of the Karol Adamiecki University of Economics, 2005. - 150, [3] s. : il. ; 24 cm. - International Business : textbooks, teaching materials . - International Business (Katowice) .

Bibliogr. s. 143-147.

ISBN: 8372468885

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Usługi finansowe.
Marketing usług.

UKD: 336.76(438)"1989/...":338.46:339.138](075.8)

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