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Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

Wymer, Walter W.

Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. - Thousand Oaks : Sage Publications, cop. 2006. - IX, 370 s. : il. ; 24 cm.

Rozdz. 9 napisali: Barry O'Mahony i Michael Polonsky.

Bibliogr. przy rozdz. Indeks.

ISBN: 1412909236

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Organizacje non profit--podręczniki akademickie.

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Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

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