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The handbook of marketing research : uses, misuses, and future advances /

The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. - Thousand Oaks [etc.] : Sage Publications, cop. 2006. - XI, 705 s. : il. ; 26 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 141290997X

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Badania marketingowe--metodologia.

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The handbook of marketing research : uses, misuses, and future advances /

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