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International cases in the business of sport /

International cases in the business of sport / ed. by Simon Chadwick and Dave Arthur. - Oxford ; Burlington : Butterworth-heinemann, 2008. - XXVIII, 454 s. : il. ; 25 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9780750685436

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing sportowy.
Marketing sportowy--studium przypadku.

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International cases in the business of sport /

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