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Social marketing : why should the devil have all the best tunes? /

Hastings, Gerard.

Social marketing : why should the devil have all the best tunes? / Gerard Hastings. - Oxford ; Burlington : Butterworth-Heinemann/Elsevier, cop. 2007. - XVI, [2], 367 s. : il. ; 25 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9780750683500

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing społeczny.
Marketing społeczny--studium przypadku.

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Social marketing : why should the devil have all the best tunes? /

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