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Marketing : theory and practice /

Marketing : theory and practice / ed. by Michael J. Baker with Olivier Badot [et al.]. - 3rd ed. - Basingstoke ; London : Macmillan, 1995. - XII, 442 s. : il. ; 25 cm. - Macmillan Business . - Macmillan Business .

Bibliogr. przy poszczególnych rozdz. Indeks.

ISBN: 0333650395 0333641817 0333641825

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--podręczniki akademickie.

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Marketing : theory and practice /

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