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Marketing : an introduction /

Marketing : an introduction / Gary Armstrong [et al.]. - European ed. - Harlow [etc.] : Pearson, cop. 2009. - XXIII, 614 s. : il. kolor. ; 27 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9780273713951

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.

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