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Marketing management /

Kotler, Philip (1931- ).

Marketing management / Philip Kotler. - 10th ed. - Upper Saddle River : Prentice Hall International, cop. 2000. - XXXII, 718, [33] s. : il. ; 26 cm. - The Prentice Hall International Series in Marketing . - The Prentice Hall International Series in Marketing .

Na s. tyt. i okł.: The Millennium edition. Na okł.: Prentice Hall International editions.

Indeksy.

ISBN: 0130156841

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--zarządzanie.

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