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I'd like the world to buy a coke : the life and leadership of Roberto Goizueta /

Greising, David (1960- ).

I'd like the world to buy a coke : the life and leadership of Roberto Goizueta / I would like the world to buy a coke David Greising. - New York : John Wiley & Sons, 1998. - XVIII, 334, [8] s. : il. ; 24 cm.

Bibliogr. s. 307-321.

ISBN: 0471194085

Tematy--Hasło korporatywne:
Coca-Cola Company.

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Sukces w biznesie--Stany Zjednoczone--studium przypadku.
Zarządzający spółkami--Stany Zjednoczone.

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I'd like the world to buy a coke : the life and leadership of Roberto Goizueta /

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