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Marketing : principles and strategies /

Schewe, Charles D. (1942- ).

Marketing : principles and strategies / Charles D. Schewe. - New York : Random House, cop. 1987. - [XLVIII], 673 s. : il. ; 26 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 0394351916

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.
Marketing--zarządzanie--podręczniki.

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