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Marketing : principles and strategy /

Mason, Joseph Barry.

Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell. - Plano : Business Publications, 1987. - XVII, [1], 810 s. : il. ; 24 cm.

Uzupełnieniem jest poz.: Study guide to accompany Marketing, principles and strategy / J. Barry Mason, Hazel F. Ezell.

Indeksy.

ISBN: 0256029393

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--podręczniki akademickie.

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