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Marketing management : a resource-based approach for the hospitality and tourism industries /

Teare, Richard.

Marketing management : a resource-based approach for the hospitality and tourism industries / Richard Teare, Stephen Calver, Jorge Costa. - London : Cassell, 1994. - IV, 59, [1] s. ; 30 cm.

Bibliogr. przy rozdz.

ISBN: 0304329266

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--zarządzanie.
Gastronomia--zarządzanie.
Hotele--zarządzanie.

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Marketing management : a resource-based approach for the hospitality and tourism industries /

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