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Marketing financial services /

Farquhar, Jillian Dawes.

Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan. - 2nd ed. - Basingstoke ; New York : Palgrave Macmillan, 2010. - XX, 404 s. : il. ; 25 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9780230201187

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Usługi finansowe--marketing--podręczniki akademickie.

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