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Introduction to sport marketing /

Smith, Aaron (1972- ).

Introduction to sport marketing / Aaron C. T. Smith. - Oxford ; Burlington : Butterworth-Heinemann, cop. 2008. - XIII, [1], 326 s. : il. ; 25 cm. - Sport Management Series . - Sport Management Series .

Bibliogr. przy rozdz. Indeks.

ISBN: 9780750686853

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing sportowy--podręczniki.

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