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International marketing /

Terpstra, Vern (1927-2013).

International marketing / Vern Terpstra, Ravi Sarathy. - 7th ed. - Fort Worth : The Dryden Press, 1997. - XXI, 968, 18 s. : il. ; 24 cm + mapa.

ISBN: 0030180228

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Rynki eksportowe--zarządzanie.

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