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The Financial Times marketing casebook /

Rickard, Levela.

The Financial Times marketing casebook / Marketing casebook Levela Rickard and Kit Jackson. - 2nd ed. - Harlow : Pearson Education, 2000. - VIII, 171 s. : il. ; 25 cm.

ISBN: 0273638963

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing.
Marketing--studium przypadku.

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