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The practice of advertising /

The practice of advertising / edited by Norman Hart. - 4th ed., repr. - Oxford ; Woburn : Butterworth-Heinemann, 2001. - XXII, 287 s. : il. ; 24 cm. - The Marketing Series. Professional Development . - The Marketing Series. Professional Development .

Publikacja wydana w imieniu Chartered Institute of Marketing.

Bibliogr. przy niektórych rozdz. Indeks.

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Reklama.

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The practice of advertising /

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