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Service management : an integrated approach /

Service management : an integrated approach / ed. by Paul Gemmel, Bart Van Looy, Roland Van Dierdonck. - 3rd ed. - Harlow : Pearson Education, 2013. - XXXII, 505 s. : il. ; 25 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9780273732037

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Usługi--zarządzanie--podręczniki akademickie.
Marketing usług--podręczniki akademickie.

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Service management : an integrated approach /

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