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Bank strategic management and marketing /

Channon, Derek F.

Bank strategic management and marketing / Derek F. Channon. - Repr. - Chichester [etc.] : John Wiley & Sons, 1996. - X, 246 s. : il. ; 24 cm.

Indeks.

ISBN: 0471903833

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Zarządzanie bankiem--podręczniki.
Marketing bankowy--podręczniki.

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