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Contemporary selling : bulding relationships, creating value /

Johnston, Mark W.

Contemporary selling : bulding relationships, creating value / Mark W. Johnston and Greg W. Marshall. - 4th ed. - New York ; Abingdon : Routledge, 2013. - XXII, 411 s. : il. ; 29 cm.

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ISBN: 9780415523493 9780415523509 9780203120965

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Sprzedaż.
Marketing relacyjny.
Relacje z klientami.

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Contemporary selling : bulding relationships, creating value /

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