Environmental advertising in China and the USA : the desire to go green /
Li, Xinghua.
Environmental advertising in China and the USA : the desire to go green / Xinghua Li. - Abingdon ; New York : Routledge Taylor & Francis Group : Earthscan from Routledge, 2016. - IX, [1], 158 s. ; 24 cm. - Routledge Studies in Environmental Communication and Media . - Routledge Studies in Environmental Communication and Media .
Bibliogr. przy rozdz. Indeks.
9780415744133 9781315797373
Marketing zielony--Stany Zjednoczone.
Marketing zielony--Chiny.
Ekoprodukty--Stany Zjednoczone.
Ekoprodukty--Chiny.
Reklama--Stany Zjednoczone.
Reklama--Chiny.
Environmental advertising in China and the USA : the desire to go green / Xinghua Li. - Abingdon ; New York : Routledge Taylor & Francis Group : Earthscan from Routledge, 2016. - IX, [1], 158 s. ; 24 cm. - Routledge Studies in Environmental Communication and Media . - Routledge Studies in Environmental Communication and Media .
Bibliogr. przy rozdz. Indeks.
9780415744133 9781315797373
Marketing zielony--Stany Zjednoczone.
Marketing zielony--Chiny.
Ekoprodukty--Stany Zjednoczone.
Ekoprodukty--Chiny.
Reklama--Stany Zjednoczone.
Reklama--Chiny.